Led user experience strategy, usability testing, and key performance indicator (KPI) analysis.
Worked in the national office supporting over 50 regional websites through digital product releases and large scale core site redesign
Worked with Novartis and content partners to develop a targeted 3-time award-winning health website
Concept, planning, and launch of 5 star 'Tip Share' mobile app
Provided website and mobile product design strategy for optimizing websites and interactive tools
Partnered with top national health agencies such as the CDC, NIH, and top pharmaceutical companies including Amgen, Pfizer, Bristol-Myers Sqibb, and Novartis