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Ian Skeen

A love of stories, and a passion
for creating products that tell them.

An award-winning experience design professional with over 18 years of experience creating and enhancing large, complex, and integrated products. Hands-on design, large-scale team management experience with a passion for common sense methodologies in product strategy & design.

What I Do

Product Design

Measuring usability and usefulness (product/market fit) of solutions. Optimizing for conversion using both quantitative (i.e cohort analysis) and qualitative methods.

Design Thinking Trainer

Design Thinking Trainer

Experience leading Executive-level global scale sessions and workshops. Client & Internal Design Thinking Trainer. Key contributor/co-author of Avanade's internal training curriculum.

Management

Hiring and mentoring the right people, fostering a culture that promotes trust, learning and creativity for an effective world-class experience design practice.

Multiexperience (MX) Strategy

The time has come to apply a new channel-less thinking to deliver a unified customer experience in a world with an increasing array of digital touchpoint and interaction modalities.

Testimonials

Resume

18+ Years of Experience

Experience

2017 - Current
Avanade

UX Director / Regional Experience Design Team Lead

Leading interdisciplinary teams in creating killer digital products that consider innovation and usability as Principal Designer, and or Design Team Lead in an oversight capacity

Plans and facilitates executive-level Design Thinking workshops and also trains staff

Represents experience design on key sales pursuits

Recruits new design talent to build up and retain one of the best experience design teams in the business

Inspires, mentors, and manages 27+ member multi-disciplinary experience design team

2014 - 2017
The Vitality Group

Sr. Experience Design Lead

Led experience design of the Vitality Apple Watch App and mobile experiences featured as part of the Apple Watch worldwide launch

Vitality's program offers individualized biometric benchmarking, followed by personalized and tangible goal-setting, connected to incentives proven to spark positive behavior change, all of which is activated through an integrated tracking and fulfillment technology

Set the Vitality digital strategy to define, design, and deliver high levels of engagement through omnichannel experience design approaches across mobile, web, and a suite of wearable devices

Vitality’s program offers individualized biometric benchmarking, followed by personalized and tangible goal-setting, connected to incentives proven to spark positive behavior change, all of which is activated through an integrated tracking and fulfillment technology.

2013 - 2014
Deloite Consulting Innovation Lab (iLab)

Sr. User Experience Design Consultant

Delivered world-class user interaction design, from concept through to final product release. Designed products in key client areas with a focus on innovation.

Managed cross-product UX strategy and ensured consistency across key product lines

Translated user and business needs into intuitive user interfaces as a Principal Designer

Worked with other UX Design Leads to ensure usability and cross-departmental standard compliance

Partnered with engineering teams through development to ensure quality and visual consistency

2010 - 2013
Arthritis Foundation

Director Interactive Media / UX Director

Led user experience strategy, usability testing, and key performance indicator (KPI) analysis.

Worked in the national office supporting over 50 regional websites through digital product releases and large scale core site redesign

Worked with Novartis and content partners to develop a targeted 3-time award-winning health website

Concept, planning, and launch of 5 star 'Tip Share' mobile app

Provided website and mobile product design strategy for optimizing websites and interactive tools

Partnered with top national health agencies such as the CDC, NIH, and top pharmaceutical companies including Amgen, Pfizer, Bristol-Myers Sqibb, and Novartis

2006 - 2010
CBS / Viacom

Director, Interactive Media / Director, Web Programming

Strategy and design of multiple brand-specific user experiences, digital sales execution, and search engine optimization

Managed the digital design production team

Created the first regional internal full-service interactive design department at CBS Radio

Prototyped and managed the design and development of the organization's single highest-grossing internal interactive digital product

Provided concepts for, and managed the design of campaign websites, and rich-media marketing creative to accompany on-air campaigns for large brands including Ford, Mercedes, McDonalds, Cartoon Network, etc.

 

2002 - 2005
GWCCA

Electronic Media Specialist

The only facility to ever host the Olympics, the Super Bowl and the NCAA Final Four, three of the largest sporting events in the world. 

Principal in the redesign of all three core venue websites: Georgia Dome, World Congress Center, Centennial Olympic Park

Simultaneously managed multiple website feature backlogs and content rollout plans

Designed interactive products including seating charts for the convention center, and Georgia Dome stadium

Created connected kiosk and interactive web experiences

Concept and design of interactive event planner apps

2000 - 2001
IBM

Global Standards Analyst

Standards/Compliance Analyst for IBM technical training and education services.

Worked with engineers and designers (web, visual) for on-site creation of software and hardware training curricula

Managed project and stakeholder deadlines and prepared project data for international distribution at the North American global headquarters

Promoted within the first year

Awards

2016
Adobe Creative Cloud Creative Jam

Best UX Award

2012
Medical, Marketing & Media (MM&M)

Best Disease/Education Website

2012
Web Marketing Association (WMA)

Healthcare Standard of Excellence Award

Management

Cross-functional leadership

90%

Public Speaking

85%

Career Advisement

90%

Cross Product: Vision, & Strategy

90%

XD Skills

Multi-experience (MX) Customer Journeys

90%

Storytelling

85%

Product Design

95%

Expert Design Thinking Facilitation


95%

UX Research (Qualitative/Quantitative)

95%

Behavioral Targeting

85%

Agile UX, Design Sprints

95%

Lean UX

90%

Education

1999
Psychology / Study Abroad

Oxford University, United Kingdom

2000
B.A., English / Communication

Morehouse College, Atlanta, GA

2019
Luma Institute

Certified Design Thinking Facilitator

Selected Work

My Works
Microsoft’s Return to the Workplace

Microsoft’s Return to the Workplace

Design Thinking, MX, Product Design
Pfizer’s Ops Center

Pfizer’s Ops Center

Design Thinking, MX, Product Design
Vitality Active Rewards w/ Apple

Vitality Active Rewards w/ Apple

MX, Wearable
Trading Risk Platform: Global Product Discovery

Trading Risk Platform: Global Product Discovery

Design Thinking
Global Trading/Financial Services Product Design

Global Trading/Financial Services Product Design

Product Design
Diversity, inclusion and opportunity in XD

Diversity, inclusion and opportunity in XD

Talks
Deloitte Consulting Innovation: Product Design

Deloitte Consulting Innovation: Product Design

Design Thinking, Product Design

Contact

Get in Touch

New York

hello@ianskeen.com

Full Case Studies

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